Shadow

The Basics

What are people saying about this color?

It is a little bit rock and roll. It’s the color of the galaxy but also the color of a beautiful fig. It’s passion, it’s bravery, but it’s also silence. It can be electrified or softened. That’s what I like about it—it’s versatile. - Benjamin Moore creative director Ellen O’Neill

architecturaldigest.com

It’s a sultry dark neutral in the purple family. I would describe this color as a purple-gray, slate purple, dusty purple or dark plum. It adds an intriguing combination of classy and fun to any design palette. I’ve seen it used as both a primary color and an accent in interior spaces and also translates over to fashion well.

conceptsandcolorways.com

I love it. It’s sophisticated, warm, and fresh. I can see it in a library or a small office. It would make a room feel cozy, says designer Ally Banks of Ally Banks Interiors in the District

washingtonpost.com

What kind of spaces does it work best in?

Shadow is a subtle mix between charcoal and amethyst. This moody purple would work best on an accent wall or in North facing rooms with a cooler tone.

Where could you expect to see it?

This shade brings to mind the mysteries of life, and might be a fit for a store with items of the occult. I could also see it at a shop with beautiful colorful imported rugs and textiles from around the world.

Who shouldn't pick this color?

This shade won’t be right for everyone, but the regal personalities who love it will use it to great effect.

Any pro tips?

What colors does it go well with?

What's the LRV?

7.34. LRV measures the Light Reflectance Value, meaning the percentage of light (0-100) that bounces off a surface. 100 being purest white and 0 being purest black. Like other dark shades, Shadow has a low LRV, meaning it reflects a low amount of light.

Does it work as an exterior color?

Not recommended for exterior use.

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